Hoffman Estates, Ill. March 30, 2007– The Chicago Shamrox announced today that Comcast has signed on as a sponsor of the 2007 Chicago Shamrox. The sponsorship between the Chicago Shamrox and Comcast includes features on the ON DEMAND segment of Comcast’s digital cable lineup.

Player and Dance Team interviews, clips from Shamrox Dance Team practices as well as Chicago Shamrox Home Games from the 2007 season will all be available at consumer’s finger tips on Comcast’s video ON DEMAND feature. Comcast Digital Cable customers will have access to special interviews and behind the scenes happenings that are not usually available to the public, such as Dance Team practices. On top of behind the scenes features and interviews, Comcast Digital Cable customers will also be able to view any game from the 2007 season with a click of a button.

“The Chicago Shamrox are proud to have Comcast as a sponsorship partner,” said Connie Kowal, President of the Chicago Shamrox. “Being a part of video ON DEMAND will help Shamrox fans, and fans new to the game of indoor lacrosse, more incite on the Chicago Shamrox.”

“Comcast is excited about our new partnership with the Chicago Shamrox,” said Eric Schaefer, VP Marketing. “Adding the Shamrox to our team means we can offer our customers the widest array of ON DEMAND sports programming from mainstream to new ventures.” Digital Cable customers can locate the Shamrox folder under Get Local and Chicago Sports.

The partnership between Comcast and the Chicago Shamrox adds more television visibility for the Shamrox. Currently the Chicago Shamrox have all of their games broadcasted on television with seven of the eight on Comcast SportsNet and one game on the ION Network.

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CONTACT

Joe Stefani
Chicago Shamrox PR Director
For interviews: 224-699-2207
joe@chicagoshamrox.com

Angelynne Amores
Comcast, Corporate Communications
847-585-6552
AS_Amores@comcast.cable.com